This Priyadarshini Rao brand is targeted toward a contemporary well traveled woman. It allows women to look great while keeping their individuality intact; it has a more global feel to it .
Our belief is that clothes should be of good quality, functional, well designed and well produced. We don’t compromise on utility simply to chase a trends.
Priyadarshini Rao clothing reflects various influences from her travels and design education— drapes from Tokyo, linens from Greece, prints from Russia. It’s an amalgamation of travel, cultures and lifestyles.
Priyadarshini is a firm believer in the policy that everything must go back to the earth, hence we prefer using fabrics that are natural and biodegradable. Sustainability is a big part of our designs. Right from the fabric to the materials to our dyeing techniques, everything is bio-friendly and natural, but without compromising on style.
Priyadarshini’s clothes have been purchased, worn and loved by women from all walks of life, from business entrepreneurs, modern homemakers, professionals and elite Bollywood stars. And without bias towards or against any age groups or size.